The Upstart Group Will Pilot the Launch of the Pure Safety Group’s Launch of Fall Protection Products on Amazon.

(CHICAGO, MAY 2019) – The Upstart Group is proud to announce their partnership with Pure Safety Group, the world’s largest independent provider of fall protection equipment and training. The Upstart Group has agreed to spearhead the Pure Safety Group’ US launch of safety products on Amazon.

It is no secret that the B2B market is being disrupted largely by a shift in procurement habits and eCommerce is at the center of that shift. The Upstart Group has consistently seen this channel disruption as an opportunity for commercial brand owners to gain significant share in both on and offline marketplaces. We are thrilled to announce our partnership with Pure Safety Group to leverage their incredible products and grow with Upstart’s technology solutions. -Melonie Carnegie, Upstart CEO

Pure Safety Group is the parent company to global leading entities: Guardian Fall, Web Devices, Checkmate, and Ty-Flot. Web Devices was the first to be founded in 1976, Pure Safety recently acquired Checkmate and Ty-Flot Drop Prevention Products in 2018. Pure Safety Group takes pride in specializing in fall protection to service those who work at height. The Upstart Group will aid the online growth of Pure Safety Group’s already recognizably trusted brands and products by executing from top to bottom on Amazon.

The Upstart Group has proven experience in the industrial hardware space, as the company has managed multiple industrial vendors on Amazon including: W-D40, Adesso, and Guy & O’Neil. Upstart will extend its expertise to Pure Safety Group and leverage its proprietary knowledge, advanced technology, and custom playbook to assure high visibility and revenue return on Amazon’s platform.

Pure Safety Group’s commitment to customer service and solutions, aligns seamlessly with both Amazon and The Upstart Group’s values. Both partners look forward to a successful relationship that will showcase Pure Safety Group’s reputable products and The Upstart Group’s unmatched execution when it comes to winning on Amazon.

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