SaaS platforms are a growing market and projected to exceed $1 billion in 2020. Businesses around the world are adopting software as a service (SaaS) to grow their business and increase sales. There are hundreds of different platforms all built to help specific industries, from manufacturing to real estate, but today we’re going to focus on finding the right system for e-commerce, more specifically, feed management systems. If you’re in the online business and looking to make the most out of your feed data, then keep reading as we show you how to find a top feed management system.
What Is a Feed Management System?
In a nutshell, a feed management system is an AI-backed SaaS platform that helps optimize feed data.
In e-commerce, you often advertise or list through multiple third parties, like marketplaces or comparison websites. However, each of these channels may require different formats. For example different specifications and data files.
Feed management systems for e-commerce allow you to cater to these differences.
It lets you customize and manage your product data for optimal viewing on different export platforms such as Amazon or Google. It aims to boost feed optimization and enhance your online presence so any customer that views your product, no matter the platform, will get its best face.
How to Find a Feed Management System
Similar to how each business is different, so is each platform, from their pricing models to the features they offer.
To find the best feed management system for you, you have to know what your business needs. Before you rush to figure this out so you can start making the most of your online business, follow these tips below to help you decide what your needs are and what your perfect feed management system is.
Systems can range between a few dollars a month to thousands. While typically the service can be scaled to your needs, it’s important to explore their average prices.
Once you’ve looked around, set your business’s budget. Examine what your monthly sales are and project what could be made with various pricing models. The goal of this platform is to increase revenue, so make sure you’re not losing money in this process.
These systems offer many cutting-edge features like analytics, machine learning, and advertising. Think of what features you absolutely need considering your budget, and make a plan. The company will also have professionals you can schedule consultations with to help you get a better-detailed understanding of what you’re looking for, and what price you can expect to pay.
A great tool will save you time and money, so invest where it’ll pay off. You can always add on to your system as your business grows.
Speaking of saving time, ever spent an hour just trying to figure out how to navigate a homepage?
A cluttered and confusing platform harms productivity and teamwork. Every employee using the platform needs to feel comfortable and capable when using it, no matter if they’re from IT or marketing. A good platform will have a clear-cut design and structured in a way that everything is accessible.
Look for interfaces that allow access to all their features through one portal, so you don’t have to worry about logging in to a million different places for one task.
If you want a more hands-on approach, request a free demo so you can explore the platform first.
While some features may seem superfluous, others are in fact necessary to boost feed optimization. Here are some common functions you’ll come across in feed management systems, and what they can do for you.
Having quality analytics is key to improved product sales and decision-making. It will change the way your products interact with consumers and the current market landscape.
For example, our MarketWatch and UCrawl tools can create detailed reports from market insights, compare competition and discover keywords that work best for your products.
There’s also performance analytics, which generates in-depth reports on how your business is doing. This is an excellent tool for highlighting inconsistencies as well as strengths that could easily go unnoticed.
When it comes to mixing technology, compatibility is everything.
When you’re importing and exporting data from multiple sources, ensuring you can support that data is paramount. Make sure all the channels you currently export to and import from are compatible with the platform, as well as offer compatibility with new channels for future opportunities.
Business doesn’t begin when your product goes online it starts from the moment you have an idea. Your feed management system should support your business throughout its entire cycle.
From product development and sourcing to storage and distribution, your feed data can benefit your product every step of the way. Features with operation support help streamline business from beginning to end and give you the most out of your software system.
Quality Tech and Customer Support
A great product without support is a hassle.
Look for companies that are accessible and can give you help when you need it. Both global and local offices have their advantages, for instance, local is closer, but global means more contact hours.
Also, look at what support is provided in-house. Will they provide a diagnostic tool your team can run themselves? Do they provide training for your IT department? How often will a trained specialist be available for maintenance?
Think about what you’re comfortable with and what level of support works best for your company.
Boost Your E-Commerce With Feed Management Systems
Business software isn’t going anywhere, and as time goes by, it’ll only prove more and more crucial for staying on top in this competitive market. Investing now keeps you ahead of the curve as these tools become essential.
With the help from our tips, we’re confident you’ll find the perfect system. We have all the services listed here – and more! So if this sounds like an excellent system to you, don’t hesitate to contact us, or check our blog, to find out more!