Handling your product feeds can be overwhelming when you’re in the eCommerce game. Finding a tool to help can be just as difficult due to the sheer number of options. Data feed management software needs the right features for your business without breaking the bank. You want a robust solution that matches your knowledge level.
Here are some of the questions you should be asking when deciding on your new software.
1. What Is Data Feed Management Software?
Before anything else, understand what you’re investing in. As a business owner, there are a lot of different tools and software you’ll use in order to get ahead, including marketing tools. What is feed management for your company?
Data feed management software is a multi-channel solution that lets you optimize your online presence. Communicate product information across multiple channels and update your sales data. Make price comparisons, make ad exchanges, and get sponsored keywords.
Advertising on third-party websites requires product information in a specific format. Data management software can export this information in the correct format for multiple different channels.
In other words, they improve the quality of your data feed and help you manage it.
2. What’s My Budget?
Budgeting is an essential part of any business, especially one in eCommerce. It also can help you figure out how to choose data feed management software from the many options.
How much money do you want to invest in feed management? This should be based on your current and projected sales. The projected sales take into account how you expect the software to improve your business.
Most feed management tools are offered as differently priced packages, with more affordable options for smaller businesses but with fewer features. Whatever you choose should match your current needs as well as anything you intend to incorporate in the near future.
Although an expensive service will give you the most bang for your buck, you may find yourself not using most of what it provides. As such, you end up paying for more than you actually need.
3. Which Export Platforms Are Offered?
Not every feed management software works with every export platform, let alone the ones you already want to sell on. Make sure your preferred sites are supported by the tool. You can usually find out this information on their website.
For example, UpstartWorks has over 150 manufacturing partners globally with on-site quality control. You can also get competitive insights for your product designs.
4. How Much Technical Support Is Provided?
As with any software provider, the service is only as good as the technical support included. After all, there are always going to be errors that pop up, and you’ll need help at some point managing your data feed. It also helps if the tool itself lets you know if there’s an error.
How often is your data and software updated? Is technical support included in the lowest tier packages?
5. How Accessible Is It?
Aside from technical support, you also want the data feed management software to be easy to use for everyone in your business. You don’t want to spend too much time learning how to use a new tool.
The interface should be intuitive and clearly structured. Free demos can help you gauge how accessible it is. A support and help center can help fill in the knowledge gaps you may have. Otherwise, don’t buy something that’s completely outside your comfort zone.
6. Can It Grow With My Business?
Your software and business practices should adapt to your growing business’s needs. The products in your inventory will naturally increase, as will the number of channels needed. The last thing you want is to replace the software you’ve taken the time to learn.
What’s your expected growth for the next few years? How do you see your company improving and changing? You want to get software that can scale with your business, such as in higher-tier packages or optional features.
7. Can It Optimize My Data?
In order to maximize your data’s potential, the tools you use need to offer data optimization tools. These tools can access, organize, and cleanse data. They may even use AI learning to help your business make decisions.
For example, AI can plot data using historical data to show trends. It can suggest the right price point to maximize sales. Without proper use, you may make decisions that see sales rise but profits fall.
8. Will My Data Be Secure?
When using another company’s service, there’s always the issue of security. While your company can use multi-factor authentication and best practices to avoid malware and the like, you have to take it on faith that your service provider is doing the same. If they’re breached, your data is up for grabs.
Always make sure to look into what security systems are in place. Depending on the size of your company, you might want to segment your information based on the departments using it. If one is compromised, you can act to protect the others.
9. How Credible Is This Provider?
Finally, run a background check on a provider and see what’s been said about them. Verify any claims made on their website.
Have they won any awards? How long have they been working in the industry? And what are their clients saying, past and present?
Never take a company at face value, especially when their software will have access to your information. It may also benefit you to see what your competitors are using.
Look No Further for Your Data Solutions
Searching for dependable data feed management software can take your business a lot of time. You not only have to determine your budget in advance but also determine which option provides the best benefits.
Your business deserves someone they can trust who can deliver results. Well, look no further.
As it turns out, we provide everything you’ll need to build up your business, whether that’s product development, logistics, marketing, and more. Contact us today to learn more about what we can offer you.