Twenty-six years ago, when someone ordered the first product off of Amazon (a book), Walmart was the undisputed leader of the retail space. Jeff Bezos and his company were nothing more than an afterthought, another startup that many believed would fail. Fast forward to 2021. Amazon has become the second-largest company in the world. The interesting, and telling, thing about Amazon’s success though is that the number one company, Walmart, adapts to what Amazon does and not vice versa. If you want to tap into the large customer base Amazon has, an Amazon advertising agency can help.
You can set up your own store on the Amazon website and sell your products on their platform, but you’ll face stiff competition and could get lost in the shuffle. There were over 300,000 new sellers on Amazon this year. How will you stand out?
Most people think that making money is as easy as posting some product pictures and waiting for buyers, but this isn’t the case.
Let’s look at the reason you need an Amazon advertising agency to help you succeed.
Starting an Amazon Store
We’ve noticed that many people have an interest in selling on Amazon, but they don’t know where to start. Before you can worry about developing an Amazon business strategy or getting customers, you have to set your store up for success. The steps you take when you first build your store will play a major role in your long-term success.
Below, before we get into why you should hire an agency to help you succeed, we’ll tell you how to set your Amazon store up for success.
Amazon Brand Registry
If you plan on selling your own brand AND have a copyright, you can and should apply for the Amazon Brand Registry. This will help you protect your intellectual property. You can search for knock-offs of your brand, and Amazon will also keep an eye out for suspicious sellers.
To qualify, you must have a registered and active text or image-based trademark from an approved country, such as The United States, Canada, Brazil, Germany, and others. Applying for the registry is a simple way to protect yourself.
First, you log in to your seller or vendor account. You’ll then give them the name of your brand (that owns the copyright), provide your registered trademark number, create a list of products that the copyright protects, and list the countries that produce and distribute your brand’s products.
From there, Amazon will review your account. Part of the review is to get in contact with the person who’s associated with the trademark to ensure the information is accurate. Amazon will then decide to accept or reject the request. This process takes anywhere from 24 hours to 30 days, depending on how much information they have to gather and the number of requests.
Remember: you don’t have to do this, but if you aren’t registered and your product gets popular, people WILL try to rip it off. It’s a simple way to protect yourself and your brand and to make marketing on Amazon easier.
Create Your Store
Amazon made it easy to set up and start your own store as an Amazon Vendor or Seller.
A Vendor will be able to easily build their Brand Store through the Amazon Advertising Platform. If you currently just have a Seller Central account, you’ll click ‘Storefront’ from the navigation bar. Then you’ll select ‘create a store’, and if you did the Brand Registry, you’ll select that brand from the options available. From there, you’ll just select ‘Create Store’ and they’ll send you to the builder.
Once you get to the builder page, you’ll have to select the brand display name that appears on your Amazon store. Choose something that makes it easy for your customers to know they’re buying from you.
Then you’ll choose your logo by uploading an image. You could technically hide your logo, but this is an important part of the branding process, so make it prominent.
Select Your Website’s Design
If you’ve ever used a builder like Wix or Shopify before, you won’t have any problems navigating Amazon’s design center. They have pre-selected designs for you to choose from and a drag-and-drop build scheme.
One choice is the marquee layout, which allows you to use a big image to draw attention to your best items. Another option is the grid layout, which allows you to show off every item you sell at once, and you can also choose the product highlight layout, which lets you show off your best-selling product.
If you’re just starting out, it might be best to only focus on a few items at once instead of trying to fit your entire catalog into your store. Remember that for each item you display, that’s another layer of inventory management and metrics to keep track of. By picking 4 or 5 top-selling products, you can draw in customers and get used to selling on Amazon before rolling out everything.
Now Comes the Fun Part: Customization
Using the drag-and-drop builder makes it easy to customize your sales page. You can change almost any part of your page to make it match your brand. You’re presented with blocks when you enter the builder, and you can move these blocks around the page.
You can edit each block, or tile, and add products, text, videos, and images. You’ll have a box at the top of your screen for a banner image where you can add more branding, and you can also change the text in each block. You’ll have complete control over the appearance of your site.
You’ll then select ‘Inventory’ from your menu and upload your products. You can do this either in bulk or one at a time, but if you don’t do them in bulk this step could take you all day. Do it in bulk; trust us, you’ll shave hours off of the creation of your store.
Each tile will show your product’s image and price. You’ll then have to get into the nitty-gritty of your store’s design by adding pages.
Add Pages To Your Store
This is the step that will require some thought. By adding pages to your store and making it easier for your customers to find what they’re looking for, you’ll increase your conversion rate and make more money.
You can organize your website in several ways. First, you could do a setup where you have featured products, products on sale, and new products. You could also break down the products by category if you have enough of them. This makes it easier for the customer to find what they’re looking for.
Adding pages is easy to do. From the menu on the left hand of the store builder menu, you’ll click on ‘Add Page.’ Then you’ll add a page header, meta description (a short description of the page, preferably keyword-rich), and choose a template like earlier.
Once you add this page, you can move on to the next until your store looks the way you want it. While you want the page to be easy to navigate, don’t overdo it on the pages, as you don’t want the viewer to feel like they’re going down a rabbit hole to find your products.
Preview And Publish!
Before you publish your site to the public, you need to go through and check it out to make sure it’s easy to navigate. Check that all your products are on the page (at least the ones you want on there) and that there are descriptions for everything.
You’ll also want to make sure that the pictures are clear and that they load quickly. You want to ensure that your customers have the best experience possible at your online store.
You should also see how your store will look on mobile devices and make sure that it loads quickly. 30% of consumers are more likely to use a mobile site when making a one-time purchase. You don’t want to miss out on the opportunity to sell to that many people.
Once you preview your page, you’ll hit the ‘Submit for Publishing’ tab on the navigation bar and you’re set for launch! Amazon will review your site (which can take up to three days) to make sure it meets the terms and conditions of the site. Once they do, your website will go live and you can start selling things!
Why Do You Need an Amazon Advertising Agency?
As you can see, it’s pretty easy to open up an Amazon store. It will take about a day to get everything set up once you’re approved for the brand registry. After that, setting up a store is the straightforward part. The hard part is getting people to your store and converting them to customers.
If you want to make a few bucks here and there, you can sit tight and your store will take care of that for you. However, if you want to make real money, you’re going to need a support system of people that have experience with Amazon. You’ll need an Amazon marketing strategy.
Here at UpstartWorks, we have the experience and expertise you need to thrive in the competitive world of Amazon sales. Here’s how our Amazon advertising agency can help you.
We Will Attract Your Amazon Target Market
Getting visitors to your store seems like the most important thing to do, right? While volume is important, you need to attract the right type of customer to your Amazon store.
Your goal should be to get your target market, or ideal customers, to your store.
When you attract a large number of random visitors to your site, you’ll get hits but not sales. This is because they aren’t looking for what you’re selling. Often, they’ll click on your site, visit it for two minutes, and then leave, causing a ‘bounce rate’, which hurts your SEO or ranking in search engines like Google.
When you attract your ideal customer, they’re looking for what you’re selling and they’ll stick around on your website. They’ll visit several pages, order more things, and help your SEO rating.
Our Amazon advertising agency team will research your products and create customer profiles. These profiles will show us what other sites your ideal customers visit and what type of advertisements are most effective. From there, we can advertise on those sites and create pay-per-click ads that target people looking for your products.
We’ll help you write product descriptions that target those customers as well and help you discover the keywords that will draw them in.
We can also help you create landing pages for the customers that click on those ads. We will design these pages so that they convert visitors into customers. These ads depend on keywords, which we’ll discuss next.
An Amazon Advertising Agency Will Give You The Best Return on Investment
PPC ads and SEO rely on keywords.
Think of Google as a business, and searchers as their customers. Google’s job is to connect its customers with the best information possible. To do this, they have to use little digital bots to scour websites to see what each one is about.
These bots operate by looking for keywords, which are the phrases searchers put into Google when looking for information. For example, if you looked for ‘Amazon advertising agency’ and found us, that’s because it’s one of our keywords for this article. We fit it in naturally to let Google know what we’re writing about.
For blog content, a website will use keywords and put them into the text and headers of the article to guide the Google bots and let them know what the article is about.
For PPC ads, these keywords play a unique role. You can buy ads that will appear when someone searches for keywords through a bidding process. The price of these ads depends on several metrics, including how competitive the bidding is.
If you don’t know what you’re doing when placing these ads, you could waste thousands of dollars running ads that don’t convert. When you work with us, you won’t have to worry about this because we know what keywords work and how to structure high-converting ads.
Because of our experience, we also know what keywords are best for blog content, which will help attract new customers and establish you as an expert in your respective field.
You won’t have to spend your money while learning what works and what doesn’t. You’ll work with an Amazon marketing agency that already knows how to get the most impact from your marketing budget so you can start strong out of the gate.
Our Network of Manufacturing Partners Can Help You Save Money
As many Amazon stores learned in 2020, supply issues can strike at any time and cripple your ability to serve customers. If your manufacturer suddenly couldn’t produce your product or ship it to your customers, what would you do?
Our relationship with over 150 manufacturing partners across the world sets us apart from any other Amazon advertising agency and allows us to adjust in real-time to changing dynamics. Because of our relationships around the world, we’re able to find a solution to supply problems quickly and keep your business up and running.
Even in the best of times, you should prepare yourself for uncertainty. We’ve seen many businesses have to shut down for weeks or longer because their manufacturer changed the amount of product they could produce or their price of production.
If this happens to you, your business will have to find a new manufacturer quickly. Unfortunately for many smaller stores, quick decisions are often poor decisions, as they’ll sign distribution deals that look good on paper but that hurt the business in practice.
If you have supply issues, we can help you find a manufacturer that works within your budget so that you can maintain healthy margins and low overhead.
If you already have a supplier, we may be able to find you a better deal as well!
We’re more than an advertising agency. We’re partners that help you scale your business through marketing and supply channels.
We Give You The Data You Need to Make Informed Decision Quickly
In the online retail world, data determines success. Data-driven decisions not only help you cut costs and market your products but also helps you expand your reach into other niches and identify gaps that you can use to increase your market share.
Online retail is a game of volume. You want to dominate your niche and be an industry leader. Often, the top two or three companies sell the vast majority of products while others pick up the scraps left behind. You want to be at the head of the table.
The way to get there in a crowded marketplace is to have the best information available to you at a moment’s notice. Our interactive Amazon dashboard allows you to see advertising trends, gives you bid recommendations for your marketing campaigns, and allows you to pivot your advertising in real-time to maximize ROI and take advantage of gaps as they occur.
We also have tools that help you run research competitors so that you can see what they’re doing. By knowing what other businesses in your niche are doing, you can find their weaknesses and turn them into your strengths. For example, are they neglecting a certain group of customers? You can target those customers through an advertising campaign and pick up extra sales.
You can also see what they’re doing to counter you, identifying your own weaknesses and making adjustments before they cost you, customers.
Information is power, and UpstartWorks gives you the data you need to stay on top of your niche.
An Amazon Advertising Agency Will Save You Time
As an online store owner, there’s a good chance that you have your hands full. Between finding new customers, working with suppliers, updating your store and adding new products, and handling customer concerns, you’ve got enough on your plate.
Marketing is a data-intensive process that can easily consume most of your day, especially if you’re inexperienced at running multiple campaigns. By putting too much focus on your Amazon marketing strategy, you run the risk of other important things getting neglected.
With our experience in advertising, distribution, and data, we can take those things off your plate so you can focus on your customer’s experience. Our tools make it easy for you to see what’s happening with your store and advertising campaigns while our staff works behind the scenes.
We’ll optimize your store and campaigns to increase conversion and brand exposure. We’re able to keep track of the results and pivot if need be while making sure that you have all the information you and data you need to understand what’s going on.
We don’t operate in a bubble though; you can be as hands-on or off as you choose. We believe in transparency above all and will make sure that you understand what we’re doing every step of the way.
Are You Ready To Sell More on Amazon?
Now that you understand more about how we can help you, are you ready to increase the effectiveness of your advertising campaigns, secure your manufacturing supply chain, and save time and money?
We’re an Amazon advertising agency with years of experience helping thousands of companies across a wide variety of niches. We’ve helped build successful Amazon stores from creation through market dominance. Whether you’re a new business that’s ready to roll out a new product or an established brand that needs help creating a stronger presence online, we’re here for you.
The key to our success is our integrity. We believe in a simple principle: say what you’ll do, then do what you say. We believe in transparency, communication, and building partnerships with our clients. We know that the best form of advertising is a successful client, which is why we pour everything we have into helping clients dominate their niche.
We’re a relentless team that believes that excellence only happens when you reject conventional ideas for new and better ideas. Unlike other companies, we don’t believe in saying ‘that’s the way we’ve always done things. We’re always looking for new ways to get results for our clients.
If you’re ready to build your Amazon business or take your existing online store to the next level, get in touch with us today!